something different
From ignorance to work-ready
The Island, a work and training unit of Collingwood College, required an invitation to lure building companies to display at their Industry Day.
A hand-delivered box housing two blocks of timber—one rough, one sanded smooth—contained the invitation, its title suggesting that the audience at the Industry Day would be trapped in a confined space and available for a favourable response to displayed products and services.
The Industry Day was a great success.
A holey invitation
Each year, a Golf Day is organised for members of UDIA Victoria, enticing them by its exclusivity.
In the example here the invitation shows the lush green hues of a putting green. Each invitation is drilled with holes, that from the three on the front, toithe end of the opened invitation, more appeared to, finally, being 18 holes ofIgolf.
Particular attention was required in creation of the artwork, to ensure there were no more than eighteen holes once opened and that the drilling of holes would not interfere with any of the type.
Enlightened illumination
Though it seems quite diverse, this trombone solved a lighting dilemma in achieving an aesthetically pleasing lamp to accompany the desk—constructed from an organ—onto which it is attached.
Steve added an Art Deco glass flame lampshade into the bell of the trombone, thread metres of cable through the instrument, finally wiring it to the switch of the organ.
Illumination is realised, above, when the organ is turned on.
Something unusual and different always entices
Enticing favourable behaviour from your audience requires something unusual, something different … something that will evoke positive emotion resulting in euphoria.
For example, these two greeting cards—an oxymoron as they’re made from various materials—each produced the desired effect.
At left, a wooden card was a handmade Christmas card—constructed from aipiece of 4x2—for a carpenter/surfer was the ideal opportunity to quash thatinotion.
Message cards can be made from any material. For example, playing on the rhyme of material and occasion was the only opportunity in 1,000 years to send an Aluminium Millennium card, right, at the turn of the century.
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