something different

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From ignorance to work-ready

The Island, a work and training unit of Collingwood College, required an invitation to lure building companies to display at their Industry Day.

A hand-delivered box housing two blocks of timber—one rough, one sanded smooth—contained the invitation, its title suggesting that the audience at the Industry Day would be trapped in aiconfined space and available for a favourable response to displayed products and services.

The Industry Day was a great success.

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A holey invitation

Each year, a Golf Day is organised for members of UDIA Victoria, enticing them by its exclusivity.

In the example here the invitation shows the lush green hues of a putting green. Each invitation is drilled with holes, that from the three on the front, to the end of the opened invitation, more appeared to, finally, being 18 holes of golf.

Particular attention was required in creation of the artwork, to ensure there were no more than eighteen holes once opened and that the drilling of holes would not interfere with any of the type.

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Enlightened illumination

Though it seems quite diverse, this trombone solved a lighting dilemma in achieving an aesthetically pleasing lamp to accompany the desk—constructed from an organ—onto which it is attached.

Steve added an Art Deco glass flame lampshade into the bell of the trombone, thread metres of cable through the instrument, finally wiring it to the switch of the organ.

Illumination is realised, above, when the organ is turned on.

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Something unusual and different
always entices

Enticing favourable behaviour from your audience requires production of something unusual, something different … something that will evoke emotion resulting in positive behaviour.

For example, these two ‘cards’—made from various materials—each produced the desired effect.

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At left, a wooden card is an oxymoron. Yet, the creation of this handmade Christmas card — constructed from a piece of 4x2 — for a carpenter/surfer was the ideal opportunity to quash that notion.

Cards can be made of any material. For example, the only opportunity in 1,000 years to send an aluminium millennium card, right, was realised at the turn of the century.