it’s a matter of euphoria The way something is perceived in aipositive way is due to great design. Itimakes people feel happy, enjoying what they see. It delights and motivates, inciting positive emotion. Great design puts a smile on their face … giving them a sense of euphoria. Created by nature and by ourselves, great design communicates ai‘message’—be it graphic, two dimensional design, universal, that of architecture, media and of many other disciplines. ﷯ Great ‘graphic’ design—created for visual impact with talking type, communicating colour and simple shape—enables you to make an emotional connection to something tangible, an entity or an identity, the latter of which comprises many different assets, like Lilogos and stationery Librochures … Lipackaging Lipublishing Lisignage Liwebsites, plus Liothers in-between. ﷯ For you, your image, identity or that tangible something is the most valuable asset you possess and great design lures people to it. It delights and charms—telling them ‘the enticing message’ incorporated in the design, thus ensuring successful communication and favourable, positive outcomes.

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