Two on white

Further to the Smooth Foods Snacks range, they produce Savoury Sauces. Hence, the ‘Snack’ packaging design was implemented for the sauce bottles as well—simple two colour print on a white background.

Seen here are the fronts of the two current sauces plus a rear of the label showing the NI chart.

An upside-down pear

Sovereign Brewery produce pure malt beer for the boutique beer market.

The packaging of three different beers was created using only one colour plus the ‘gold of sovereignty’ to show each beer’s individuality, yet similarity in style.

The shape of the label is quite different—an upside-down pear—with a Queen Victoria sovereign at the base and rising barley ears forming the borders.

Following Burgundy styling

Sutherlands Creek, the winery for Rowsley Fault Vineyards, north of Geelong, required packaging and a corporate identity for the launch of their wines.

The logo, a bridge over a creek—that seems to be a corkscrew—epitomises their two vineyards, Russells Bridge and Sutherlands Creek.

The packaging, kept simple, was based along the labelling styles of the Burgundy region in France and included ai1879 map of the Geelong.

The carton, keeping it economical, had to be generic—hence, having an outlined box at one end so that each wine’s label could be attached, signifying the carton’s contents. On the corresponding end, there are three symbols displaying optimum storage conditions.

Low to premium

Adding to their initial wine branding, Rowsley Fault Vineyards required wine packaging for their low cost wines and premium wine.

The packaging visuals, seen here, show the direction each took. For the low end wine, local features—Lowndes and Russells Bridges—were used for the brand names and images of minute sea shells found throughout the vineyard were ghosted as a backing on the labels—that, rather than being two individual labels, is one that wraps around the bottle.

The proposed name for the premium wine was Aduentus—a Latin name meaning arrival—arrival of the grapes from the vineyard, arrival of the aromas and developing palate with each sampling, etc.

On the capsule, Rowsley Fault is interspersed with arrival in the languages of other wine growing regions of the world… Rowsley Fault Aduentus Rowsley Fault Ilegada Rowsley Fault Arrivée Rowsley Fault Arrivo …

Fruit breaking clear

In the highly competitive market of ‘100% spreadable fruit’ jam—with many labels displaying group fruit photographs, this line of SPC packaging was created to spotlight the fruit itself.

Positioned on a white background to make it stand out on the shelf, each piece of fruit breaks clear of the label confines.

Intoxication leading to bliss

The smell of deep, rich chocolate—that feeling of sensuousness and orgasmic bliss—was the basis on which the Chocolate Bliss range of toiletry packaging wasicreated.

On each pack, subliminal ‘feelings’ emerged from the underlying ‘chocolatey vapour’.

Shampoo, for example, has intoxication, seduction, orgasm, sensuousness and finally, bliss.

From suffering to happiness

Merlyn Quaife, an opera singer, required CD packaging for a collection of songs on suffering, refugees, false imprisonment, and hope and compassion.

The power of black and red on white punched out the clean, crisp type further enhancing the menacing barbed-wire in the design.

Fiskars, being the originator of the plastic-handled pair of scissors, produce a wide range of craft accessories and ideas for all users.

For a CD of Craft Ideas, the packaging included photoshopping together various ‘end-products’, which emphasised through bright colour that the ideas inside would bring hours of happiness.

Powerful expansion

For a submission, these plant labels show how a standard rectangular shape can be made more powerful with the image expanding out of its confines.

Pushing beyond bounds

For the Tree & Shrub Growers of Victoria, ‘Plant of the Year’ labelling—tags and pot spikes—is created with each background colouring changing to enhance each plant—exampled above—red and yellow.

Giving the labelling great punch, the featured shrub’s flowers and leaves were photoshopped to always push free of their confines and overlap onto the title scrolls. Seen here is the tag for Oenothera fruticosa ’African Sun‘.

Catching the light at the right angle

Total Tools (Imports), the franchised trade tool company, is constantly updating their packaging for various divisions of the company.

For the TTI brand, the red / yellow branding is now replaced with red / black and given a make-over with aimore industrial feel including a perforated metallic pattern.

Utilising the style guide, existing imagery has been retouched to take on the new brand and various packaging solutions have been realised—from wraparound sleeves, boxes, double-sided inserts and labels for generic packaging.

One essential criteria of the design is the assurance that the perforated metallic pattern and shadows are set at the right angle so that it appears—when folded—to have the light falling correctly from top to bottom.

Strong protection

Ensuring the packaged tool product arrives in pristine condition at Total Tools from the manufacturer in China, they are housed in packaging shippers—strong outer cardboard cartons.

Seen here is the shipper for a Saber product. The beige cardboard colour is not printed but aids in artwork set-up as one of the printed colours is white and this must be differentiated from the blank base ‘colour’.

Furthermore, to stress that the ‘white’ is a printed ‘colour’ it is notated in both English and Chinese script, as seen above.

From serious to DIY

Total Tools have various company brands that are aimed at different markets—be it for the high-end serious ‘Tradie’ or the DIY weekend worker.

Seen here is the packaging artwork for various brands—for instance, an Iron Air sleeve that wraps around the product case. Cheaper Mastercraft products are housed in generic packaging with a label, as shown top right, adhered to the front.

For a TTI torque wrench, bottom right, the style guide branding guidelines had to be ‘massaged’—accounting for the lack of sizeable print space on the (black) front.

Fast moving consumer goods

Working for various freelance agencies has allowed for creating and updating FMCG packaging.

From designer files, processes have included making a concept fit aispecific knife/die-line, changing colours and imagery for a new product in a particular range, and updating current product.

Shown here is some of the artwork.