A yearly report on community relationships

The Inner Northern Local Learning & Employment Network build partnerships between students and potential employers, within the Cities of Moreland, Darebin and Yarra.

The annual report was created around INLLEN’s audience—employers, schools, unions, Koori communities—and based around circles seen in their logo. A map of their area, which, by chance, forms aisquare, appeared throughout as page backgrounds.

Enlivening civic growth through nature’s textures and patterns

The annual report for the Urban Development Institute of Australia was created around textures and patterns found and built into the landscape of housing estates—steel, wood, stone and the natural environment of rocks, reeds, water, leaves and clouds.

Throughout the annual report, these textures were used as backgrounds, particularly so as the backing for the financial section, seen at right.

The benchmark to beat

A Call for Entries brochure is created annually to entice urban developers, builders, town planners and others from the civil engineering fraternity into submitting for a coveted UDIA Award.

Seen here is a Call for Entries brochure, showing the front and the brochure opened, showing the gate-folded entry form.

Throughout are images from the previous year’s Award Winners, suggesting that they are the benchmark to beat. Further imagery shows architectural plans and structural textures.

Bibles and brochures

Twice annually members of the television industry meet at Cannes, France for their ‘market’, where proposed shows are presented and can be bought and sold.

At their meetings, producers offer a teaser brochure with an outline of a show proposed. If there’s serious interest, a bible—detailing the show’s background, synopsis, characters and possible episodes—is offered.

Seen here is a double-sided teaser brochure for Burberry Entertainment, where imagery sourced from the internet, was photoshopped together, creating an enigmatic mood of war, sadness and hope.

Ultimate aluminium

A double-sided brochure was created for CarryMax—importer of aluminium ute fittings and accessories—as part of their new corporate identity.

Because the first product was yet to arrive from Sweden and be photographed, various existing images were photoshopped together to create a tray for the front of the brochure. The colours were sampled and retouched from the logo.

As the Swedish supplier’s name was mandatory, appearing in a panel on the brochure front, a similar treatment was used on the back for the features title. This latter panel is also seen at the rear of the business card. A bullet, see right, was also created—appearing throughout the identity.

Powerful messages in small packages

Suggesting to rebellious students that knives are readily available in a new ‘school’ requires punch and a savvy message.

These two DL brochures, were thus created as enticements to The Island, aispecial educational unit for students who had dropped out of conventional schooling and the Inner Northern Local Learning & Employment Network.

In the Knife brochure, the headline suggests Mark Kennedy is confronted by students wielding sharp knives. On opening the brochure, the following page talks of cutting up carrots and onions in Mark’s Culinary Workshop. The remains of the information displays other workshops available at The Island.

At right, this INLLEN Jigsaw brochure tells of various partnerships that can be ‘jigsawed’ between students and potential employers through VCAL.

Wintery effects produce catalogue gold

The Henry Buck’s Men’s Attire company markets merchandise through minor advertising and a seasonal mail order catalogue.

Because their garments are the ultimate in style and fashion, the printed hues of each have to match the physical product. Hence, exemplary colour correction and image retouching are essential.

This Autumn & Winter catalogue was printed offset ensuring pristine colour throughout. Faint ghosted images of an autumn leaf appeared on various pages leading to the gate-folded order form at the rear.

Using a tree selected from the ‘tie’ cover image, page number motifs were utilised as well—on the left, aitree in leaf signifying Autumn while on the right, the tree without leaves, that being in Winter.

From scrap to billet

The only steel smelter in Australia that solely utilises recycled scrap is Smorgon Steel. From billets, the steel is rolled into flat, round and angled products for the automotive, construction and other industries.

Seen here are front cover and two pages— the latter being with gatefold—from the Smorgon corporate brochure and product catalogue, with products represented throughout as flat, round and angled symbols.

The front inner image on the cover is a blend of various shots to show the gradation from scrap to billet.

Making a tricky subject easier to understand

Along with their huge catalogue of religious educational material, Garratt Publishing produce faith guides—four page brochures that make it easier for students to understand various subjects.

Seen here are the faith guide pages of ‘October—Social Justice’, displaying images sourced from the internet and photoshopped together for the various articles.